Here are 16 basic metrics every biz owner should know : But, most founders don't know their KPIs.

 There are two main types of KPIs.

1. Lagging Indicators

These measure past performance, revenue, and customer activity.

2. Leading Indicators

By analyzing both, you better understand your biz, ad how to scale it:

1. Annual Contract Value (ACV)

How much is each contract worth per year?

Total monthly contract x 12 = ACV

Ex:

$1,500 x 12 = $18,000 ACV

2. Annual Recurring Revenue (ARR)

Identifies how much recurring $ your biz makes per year.

(Overall subscription cost per year + Recurring revenue from add-ons or upgrades) - Revenue lost from cancellations = ARR

Ex:

($1M/yr Subscriptions + $200k Recurring upsells) - $300k Lost to churn = $900k ARR

3. Average Revenue Per User (ARPU)

Quantifies the $ value of each customer.

Total revenue / Average # of users = ARPU

Ex:

$1M/yr Revenue / 1,000 Users = $1,000 ARPU

4. Customer Acquisition Cost (CAC)

Identifies the total cost to get a new customer.

(Cost of sales + Cost of marketing) / New customers acquired = CAC

Ex:

($500k Sales commissions + $500k Ad spend) / 10,000 Customers = $100 CAC

5. Customer Effort Score (CES)

Measures how difficult it is—

And how long it takes for a customer to perform a certain action with your biz.

To determine this, ask your customers to answer these questions on a scale of 1-10:

“How much effort did you put forth to handle your request?”

“The organization made it easy for me to handle my issue.”‍

6. Customer Retention Cost (CRC)

Quantifies your total cost to keep your customers happy & paying you.

(Total cost of customer success + retention activities ) / number of active customers = CRC

Ex:

($750k customer satisfaction costs + $250k retention costs) / 5,000 customers = $200 CRC

7. Customer Retention Rate (CRR)

Measures how many customers you keep over a period of time.

1 - (Customer lost in the period/ Customer at start of the period) = CRR

Ex:

1 - (1,000 Customers lost / 5,000 Customers at start) = 80% CRR

8. Customer Satisfaction Score (CSAT)

What % of your customers are happy w/ your service?

(Number of satisfied customers / Total number of responders) * 100 = CSAT

Ex:

(1,275 Satisfied customers / 2,500 Responses) = 51% CSAT

9. Customer Churn Rate (CCR)

Calculates what % of your customers leave your biz.

Total number of churned customers / total number of all customers = CCR

Ex:

2k Churned customers / 5k Total customers = 40% CCR

10. First Contact Resolution Rate (FCRR)

Number of support requests solved on the first request.

Total support requests resolved on first contact / Total support requests = FCRR

Ex:

80 Resolved on first contact / 100 Support requests = 80% FCRR

11. Gross Revenue Retention (GRR)

Determines the % of recurring revenue kept over time.

(Churn recurring revenue + Downgrade recurring revenue) / Starting recurring revenue = GRR

Ex:

($300k Churned + $200k Downgraded) / $1M Recurring = 50% GRR

80 Resolved on first contact / 100 Support requests = 80% FCRR

12. Customer Lifetime Value (LTV or CLV)

Calculates how much $ each customer is worth.

Customer value * Average customer lifespan = LTV

Ex:

$10k MRR * 3 Month avg. customer lifespan = $30k LTV

13. Average Purchase Value (APV)

Average $ each customer spends.

Total revenue / Number of orders = APV

Ex:

$1M Revenue / 2k Orders = $500 APV

14. Average Customer Lifespan (ACL)

How long your avg. customer keeps buying from your biz.

1 (months or years) / Churn rate = ACL

Ex:

1 Year / 40% Churn rate = 2.5 Year ACL

15. Monthly Recurring Revenue (MRR)

(Total subscription revenue/mo + Recurring revenue from add-ons or upgrades) - Revenue lost from cancellations = MRR

Ex:

($100k/mo Subscriptions + $40k/mo Upsells) - $20k Lost from churn = $120k MRR

16. Net Dollar Retention (NDR)

Calculates how much $ you keep each month after all growth and churn.

(Starting MRR + expansion – contraction – customer churn) / Starting MRR = NDR

Ex:

($100k MRR + $20k MRR - $15k MRR - $15k Churn) / $100k MRR = 90% NDR

That's it for now!

How many of these KPIs did you know?

Sentences that will make you a better husband and father today

Your wife doesn’t want you to need her. She wants you to choose her, every day.

Never stop doing the things that attracted your wife in the first place.

The greatest danger to your marriage that nobody talks about: boredom. Be exciting.

No matter what the media says, your wife doesn’t want you to have a dad bod.

Sometimes the best form of communication is listening.

A relentlessly optimistic disposition is a marriage hack. Complaining is a marriage killer.

The greatest advantage you can give your kids in life is to love their mother.

It’s not your wife’s job to make you happy. It’s not your kids’ job to make you happy. It’s your job and yours alone.

Define your family values with your wife. If your kids are older, let them help. Talk about them as a family every day.

Your son will follow your example. Your daughter will marry it.

The three sacred roles of a father are protect, provide, prepare. In that order

One day your kids will ask you to play for the last time. Ban the words “not now,” and “I’m too busy” from your household.

The less dependent you are on other people, the more power you have. In the end, autonomy is the metric that matters most.

The greatest measure of a man is the health and happiness of his family.

Take fewer pictures. Make more memories. USE Your EYES  Than Mobile Phone EYES. 

No amount of money will buy back missed time with your kids.

Talk to your kids about money and business frequently.

Fatherhood isn’t an excuse to let yourself go. It’s a mandate to make yourself better.

Don’t just show your kids you love them. Tell them, too. They need to see it AND hear it.

Dads who devote time to themselves in the gym aren’t selfish. Dads who neglect their health are.

Your iPad is not a babysitter. Father's don't babysit. Father's parent.

Yelling should be reserved for imminently dangerous situations only.

When your kids are young, hold on tight. When your kids are older, hold on loose.

The contents of your refrigerator and pantry will have a bigger impact on how your kids turn out than anyone wants to admit.

Playing with young kids is easy. Just go outside and run around.

Playing with older kids is easy. Just be interested in whatever they’re interested in and do it together.

One of the most impactful ways to help your family thrive is to optimize your testosterone.

13 Unpopular opinions will make you very, very rich.

I quit in my mid-30s working a regular job and doing the opposite of what most people tell you to do.

These 13 unpopular opinions will make you very,very rich.

1. Company loyalty will make you poor.

Screw those 3% cost of living raises. Want to make REAL money?

Start switching companies. 

If you Switch employers every 3 to 4 years and got 15-20% raises each time. 

100% pay increase every ten years.

2. Most millionaires are self-made.

Yes, we all "get help". But, the vast majority don't just inherit our wealth (it's proven).

Rich people earn it. 

▫ They start a business

▫ They invest in real estate

▫ They invent a new product

They provide value.

3. Getting rich is a habit. Habits are the things we do without thinking about them.

Rich people's habits are different.

Rich people:

▫ Rarely complain

▫ Think long-term

▫ Have tangible goals

▫ Know that time is money

▫ Diet and exercise regularly

4. Your significant other will make you or break you. The right spouse will support you in your goals, not stand in your way. 

5: VERY FEW rich people are glued to the news. 

The news is designed to make us upset. Angry. Fearful. None of these emotions help us to build wealth. Rich people are too busy getting rich to worry about the day's manufactured drama.

6. Making money is easy. 

There are 20 million millionaires in the U.S.Money is everywhere.

All you need to do is identify a skill that you have that people want to pay for. 

ALL OF US have marketable skills. Rich people identify them, use them, and monetize them.

7. You don't need to hustle 24/7.Burnout doesn't help get you rich. 

It makes you less effective. 

Burnout means: 

▫ Poor decisions

▫ More fatigue

▫ Less motivation

▫ Shitty sleep

Proper rest and sleep mean you can push harder during the day.

8. Growing up poor doesn't mean you're screwed. It might be tougher for you, yes.

But, that also means your success will MEAN MORE TO YOU .

There are enough "rags to riches" stories these days to prove that growing up poor won't kill your chances of getting rich.

9. Money doesn't play favorites.If you live in the 1st world, you have way more access to money than you think.  

Money is everywhere. 

▫ Side hustles

▫ Passive Incomes 

▫ Business/Manufacturing/Trading

People want to pay you.You just need to let them.

10. Investing is not gambling.With gambling, your odds are not good. Investments, however, have a clear and direct history of making a LOT of people filthy rich.

▫ Not your salary

▫ Not your savings

▫ Not your upbringing

Your investments.

11. You have more opportunities today than anyone in history. 

People have never had it easier. 

▫ Scholarships

▫ Mentorships

▫ The Internet

▫ Cell phones

Excuses don't make people rich.

Take advantage of your opportunities.

12. Passions don't pay the bills.Of course, there are exceptions. But generally, your Strengths pay the bills, not your passions.

▫ Passions are more creative

▫ Strengths are more marketable

13. A designer degree won't make you rich.The best  was choosing an inexpensive state school. Learn business working as a Employee read History/Business/Mindset/Investment/Money tittled books. 

Facts:

▫ Go State School/ Learn English as well foreign Language

▫ Choose a highly marketable degree

You'll do fine.

Bonus 14. Give ZERO SHITS about your neighbor's/well wishers/Relatives/Friends Spending habits.

Buying a BMW because they bought one isn't going to make you rich, successful, or cool.

It'll make you broke.

Things I know at 42 that I wish I knew at 22

 I have more but I'll stop there. I'm not an old man yet but I've learned a few things in 4 decades. Hope you got value out of this.

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1. Stop using your workouts to burn fat at the gym. Use them to build muscle & get strong.

2. Quit porn. The damage it does to your brain is too great of a cost.

3. Instead of using porn, drugs & alcohol to numb what you're feeling learn how to deal with your emotions.

4. Your diet affects your mood, energy & body. What you put in is what you get out.

5. You can delay if not reverse the aging process by giving a fuck about your body.

6. Your parents did the best they could with what they've been taught. Forgive them & move on.

7. Call your parents. Spend time with them. You don't have as much time with them as you think.

8. Set an automatic amount of money to be saved. Invest that money. Your Rupees are soldiers. Create an army to build your future.

9. Focus more on building. Less on partying.

10. Put less focus on making money & more focus on helping as many people as possible.

11. Cars, clothes, watches & houses are status plays. Community, health & relationships are true wealth markers.

12. You don't have to get it right the first time. Just fail faster.

13. Never compare yourself to other people's highlight reels. Especially on social media.

14. Surround yourself with people who are growth oriented & share similar values to you.

15. Your influence is determined by how abundantly or Plentyfull you place other people’s interests first.

16. Your income is determined by how many people you serve and how well you serve them.

17. Your true worth is determined by how much more you give in value than you take in payment.

18. Learn how to fight. Fighting is like learning a language where most people are not fluent.

19. Aim to make every minute on this Earth count for something. You can always make back money but never lost time.

20. Hunt discomfort because it's the only way you'll grow as a human being.

21. The key to effective giving is to stay open to receiving.

Things I know at 31 that would have changed my life at 21:

 Adopt these principles and you'll thank yourself for doing so sooner than you think.

I hope you find them valuable.

1. Stop buying dumb shit. If you do, make it rare and inexpensive.

2. Life isn't fair. Stop trying to make it fair. Make it unfair to your advantages instead.

3. Your employer does not care about you. If you can make money elsewhere, do it.

4. Introverts aren't anti-social, they just hate drama, stupidity, and fake people.

5. Invest early and often so work becomes optional sooner.

6. Successful people aren't special. 99% of them just never gave up.

7. Alcohol has 0 benefit. It makes you poorer, dumber, and fatter.

8. There is little value in caring about things you cannot control.

9. Accountability and maturity are the same thing.

10. Avoid high interest debt at all costs.

11. A sheep who drives a Mercedes to the slaughterhouse is still a sheep.

12. 9-5 jobs are inefficient income sources. Start an online side hustle ASAP.

13. "Escaping" on a vacation does not relieve stress. Doing work you enjoy does.

14. Making Monday your favorite day of the week is the key to happiness.

15. Start exercising and never stop. It's the best form of therapy on earth.

16. Take (smart) risks. Never doing so promises you will die with regret.

17. Stop drinking and eating so much sugar. It's why most people are overweight.

18. Being "busy" isn't a flex. It's just admitting your schedule controls you.

19. Ignoring the internet as an income source is like going to the gym to watch TV.

20. Most college degrees are terrible investments.

21. Talk is cheap. Results are the only things that matter.

22. Avoid people who don't read or care about learning new things.

7 things you won’t give a fuck about in 10 years:

 1. Saying “no”

How many times have you done something simply because you felt obligated? 

Or you didn’t want to hurt someone’s feelings?

Let the power of “no” liberate you.

A full-hearted “no” will always be better than a half hearted “yes”.

2. Other people’s opinions

Opinion’s are like assholes, everyone’s got one, and they’re all full of shit.

But really. 

Other people don’t know your life, and it’s not their responsibility to.

Stop taking what they say or think so personally. 

It will never get you anywhere.

3. How “silly” you looked

It’s a tragedy how many dreams go unfulfilled simply because people are scared of looking silly.

• Start that YouTube channel

• Build that home business

• Put yourself out there

Those who mind don't matter, and those who matter don't mind.

4. How many likes you got

This is one I’m working on myself.

When your identity gets tied up in social media it can be easy to let your self-worth get tangled up in it too.

It’s a slippery slope.

Use metrics how you will, but always keep the bigger picture in mind.

5. Material possessions

Look around your room.

Odds are that there are only a handful of items you’ll still be using in 10 years.

The hedonic treadmill will also ensure that these things never bring you lasting fulfillment.

Let go of attachment to material things.

6. Your age

If you’re 25 now, 

no matter what, in 10 years you will be 35.

You have the choice to be:

35 year old who:

    - built their own business

    - learnt an instrument

    - got a degree

OR

 35 year old who:

    - thought it was too late to start

7. Instant gratification

Things you will never say 10 years from now:

"I'm glad I watched that extra episode of Netflix"

"I wish I had spent more time looking at my phone"

"I owe my good health to my weekly Big Macs"

Start caring about "Future You".

Not just "Right Now You".

This took me 11 years to learn, I'll teach you in 3 minutes. Here are uncomfortable truths about life that'll put you 10 years ahead...

 The more you learn, the more realize you know too little; be teachable.

1. Focus on what matters, everything else will fall to place.

2. Silence is better than meaningless words.

3. Let go of the past, it should have been a class not a home.

4. Treat pleasure and pain as temporaries and don't them define you.

5. You were born alone and the consequences of your actions will hit you most.

6. The greatest victory is when you conquer yourself.

7. Nothing is impossible, you just need to learn, practice and give yourself time to get better.

8. Lower your expectations on anything or anyone. Chances of anything happening are infinite.

9. To get anywhere in life, you need to stop listening to your mind and trust your gut.

10. The best class is learning from everyone and everything.

11. Never trust too fast. The chances that anyone can betray you depends on the intensity of dilemma presented to them.

12. Under everyone's hard shell is someone who wants to be loved, appreciated and understood.

13. You should never be too nice. Have limits and clear boundaries. People tend to manipulate the overly nice.

14. Everything happens for a reason. Relax, watch and learn.

15. Accept that life has challenges. Understand that and stop complaining.

16. Love and make money for what and where it can get you.

17. Take small steps in the right direction. No matter how small your steps, keep moving towards your goals.

18. Don't seek validation, seek becoming the best version of yourself. People will love you that way.

19. You will experience setbacks when building your dream, but they're constants. Keep moving.

20. Nobody believes your excuses,  no matter how good you give them.

HABITS....

 1. Fix your schedule and sleep at 9:00 PM to be awake at 4:00 AM

2. Quit your excuses and work out for 30 minutes daily

3. Include 2 eggs plus fresh fruits in your daily dieting to optimize your health.

4. Prioritize 2 cold showers a day with no excuses. I promise your self discipline will be boosted.

5. Listen more than you talk and be teachable.

6. Learn to say "NO" unapologetically and get busy minding your own business.

7. Make attempt and read 50+ pages to sharpen your mind

8. Learn a new skill every 3 months and spend another 90 days developing it

9. Set on a morning walk after having 2 glasses of water immediately after sleep.

10. Sleep a quarter of your day to reset your focus and boost your mood

11. Put your phone away or uninstall your social network to save yourself Ai manipulation.

12. Avoid sex especially at the initial stages of your personal growth.

13. Please no one, atleast do something for yourself for 6 months

14. Go for 1000 hours without watching the news or talk politics and use the time to rest

15. Make more money, invest widely to buy yourself anything without looking at the price.

16. Prioritize 4-hours of deep work a day over 8+ hours of busyness and make time to improve yourself

17. Make time for your close friends and family during your weekend.