INTERESTING GYAN

There has been so much already written about brand archetypes and this is certainly not one more of those articles. In fact, this is rather a personal discovery, one which I wanted to share with you. It all started in one of the branding workshops that we conducted. We introduced a client to the concept of brand archetypes and recommended one that would reflect the brand’s personality. There was a healthy debate/discussion around the same. It was important that everyone was convinced that it was the right fit for the brand.  In the process of arriving at a consensus, one of the tasks that we set out to do was to look at the archetypes that Indian brands fit into. Researching this was an arduous task because there was hardly any material. This is the culmination of that journey, an honest attempt to decode the archetypes of different Indian brands. Hopefully, this will help SMEs and start-ups to relate their brands to the archetypes with an Indian context. For the uninitiated, a sho...

How to Build a Family Business That Lasts for Generations A family business can be one of the strongest forms of business ownership. Family members often share trust, values, commitment, and a long-term vision. But running a business with relatives can also create unique challenges. A disagreement that would normally be a business issue can quickly become a family issue. Decisions about money, leadership, ownership, and succession can affect relationships for years. So, what makes a family business successful in the long run? The answer is not simply hard work or family unity. A lasting family business needs clear rules, professional management, good communication, responsible leadership, and proper succession planning. Here are some practical principles that can help a family business survive and grow across generations. 1. Keep Family Relationships and Business Decisions Separate One of the biggest challenges in a family business is allowing personal relationships to influence busine...

Sometimes improving your life is not about adding more things to your daily routine. It is about stopping the habits and behaviours that hold you back . We often spend years repeating patterns that make us stressed, distracted, insecure, or unhappy. The good news is that many of these patterns can be changed once we become aware of them. Here are 23 things you should stop doing to yourself if you want to build a healthier, calmer, and more meaningful life. 1. Stop Comparing Yourself With Everyone Everyone has a different starting point, background, opportunity, and journey. Instead of constantly comparing yourself with others, compare yourself with the person you were yesterday. 2. Stop Talking Negatively About Yourself Making a mistake does not make you a failure. Replace harsh self-criticism with honest reflection: What went wrong, and what can I learn from it? 3. Stop Trying to Please Everyone You cannot make everyone happy. Respect other people, but do not sacrifice your values an...

Introduction Being productive does not mean working every minute of the day. True productivity is about using your time and energy wisely so that you can complete important tasks without constantly feeling overwhelmed. Many people try different productivity apps, complicated schedules, and endless lists of tips. But productivity usually begins with something much simpler: good daily habits . You do not need to change your entire life overnight. Start with a few small changes, practise them consistently, and gradually build a routine that works for you. Here are 20 practical habits that can help you become more focused, organized, and productive every day. 1. Decide What Really Matters Not every task deserves the same amount of attention. At the beginning of your day, identify the two or three things that will make the biggest difference if you complete them. Ask yourself: “If I could complete only three important tasks today, what would they be?” Start with those tasks...