Maven, Connector, or Salesperson: What’s Your Archetype? MARKETING/SALES
In the book The Tipping Point , author Malcolm Gladwell talks about three different archetypes of people: mavens, connectors, and salespeople. If you’re a changemaker, this framework can help you see why you work the way you do. Mavens make change happen through information and ideas. These are the people you ask whenever you want to know something about anything — they’re always the people in the know. They’re builders, engineers, process folks, and system folks. It’s all about the ideas and the information. You might be a maven if: You often feel overwhelmed because you have so many big ideas to unpack. You’re often frustrated by how “thin” a lot of information seems. You can get lost for days working on one idea, or spend months happily exploring the depths of one idea. Your expression is largely about ideas and information, rather than about people or sizzle. Connectors make change happen through people . They galvanize people. They’re natural hubs. That’...