Want To Find A Rich Person In Russia? Look For The Lemons - Forbes
Fresh fruit has been a status symbol since time immemorial. The Greek god of excess, Dionysus, is often depicted swathed in grapes. Southern mansions are graced by pineapples, a symbol of hospitality. Pomegranates, figs, apples, pears, peaches: You name it, it probably represents fertility, beauty, abundance or even immortality. And now, some new data is showing that nothing has changed in the 21st century. What do you associate with lemons? Freshness? Summer days? Coastal climes? Well, it seems that in Russia and Southeast Asia, they’re using them to show off. See, back in January, I attended the ICR Conference, a huge venture capital event where I was able to sit down with Harold Edwards from Limoneira , a gigantic, fascinating company that has been growing lemons and other citrus fruits in California since 1893. Limoneira started buying land and water rights from the very beginning, and today it owns a staggering 14,500 acres of California land where it grows everythi...