INTERESTING GYAN

Move beyond your comfort zone, and you’ll be free to follow your dreams It’s a four-letter word we let control us far too often, possibly without even realizing it: FEAR. Perhaps you are yearning to move to Italy, but keep pushing it off because you aren’t quite sure how you’ll make ends meet. That’s fear preventing you from making the move and trusting you’ll make all the details work. Maybe you want to quit your miserable corporate accounting job to open the cupcake shop you’ve been daydreaming about since high school, but worry about the lack of stability and benefits. That’s fear, once again, rearing its ugly head. Or perhaps you’ve been reading the Rich Dad teachings for years and want so badly to make your first real estate investment, but haven’t moved forward because your uncle’s neighbor’s hairdresser once lost some money on a rental property. Yup, fear has a firm hold on you. When Fear Paralyzes You If any of these examples rings true, then you have to find a way t...

  3 PRINCIPLES FOR DECISION-MAKING IN RELATIONSHIPS Anyone who has ever tried to make a decision – small or big – with their partner knows how difficult it is. Why is it so hard? When you are single, your decisions are your own; they only require personal buy-in and typically they have very little impact on other people. (Or at least that’s what you tell yourself!) When you’re in a committed relationship, on the other hand, decisions require buy-in from both parties, and nearly every decision you make has an impact on your partner.   DECISIONS: SINGLE VS. COUPLE Once two people enter into a relationship, the number of decisions they should make on their own decreases significantly because their respective decision circles overlap. This is not necessarily because all of these decisions must be made together, but rather because nearly every decision you make individually in a relationship has an impact on the other person. In order to maintain a  healthy rela...

In the absence of rules, people make up their own. Develop an ethical list of rules to ensure success. The idea that successful businesses need successful teams behind them is nothing new. Entrepreneurs know that to get to the top, they need to have good people with them. Business is not a solo sport. But what makes a great team?  Culture , personalities and traits are all important, but if you’re looking for a championship-level team, then you need to create a system that holds people accountable for their actions and for each other. t’s the same truth in sports. Sure, you’ll have your star players, but even they can’t succeed unless everyone is on board, playing by the same game plan, motivating one another, referencing the same code of ethics. Even some of the most famous quotes from the late and great Vince Lombardi are  about teamwork . A list of said rules is what I call the "Code of Honor." It’s something I’ve seen in over two decades ...

“ Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do. ”-  one of the most heard  Steve Jobs  famous quotes , Think Different (1997) Steve Jobs not only represents a brand but actually a generation of users  who follow in the footsteps of his creativity.  The impact that Jobs has had on everyone’s lives  can never be overestimated. Although you’re not always aware of it,  his innovations have affected everything around you , from movies to computers, music, and mobile phones. A lot of people still ke...

In your personal and professional life, you should only aim for the best of the best, and then, aim a little higher.” And believe me, David Ogilvy, you got there! Here is a video that resumes very quickly the most famous quotes of the Father of Advertising, enjoy  it!

Advertising is an ancient art, but don’t even think about calling what David Ogilvy does, “art”. He was born on June 23, 1911 in West Horsley, England. He decided to migrate to the United States, more specifically New York. There he became a copy-write legend, creating hundreds of effective and powerful headlines that to this day retain their power. David Ogilvy is the most famous publicist and his lessons are still as relevant today as they were when he opened the doors of his agency  Ogilvy & Mather in 1948 . He understood the nature of the role of marketing and advertising to the point of being able to conclude with that quote: advertising is not an art form, it’s a medium for information, a message for a single purpose: to sell. Ogilvy quote: When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product. This quote is from his book “ Ogilvy on Advertisement “, which by...