INTERESTING GYAN

There has been so much already written about brand archetypes and this is certainly not one more of those articles. In fact, this is rather a personal discovery, one which I wanted to share with you. It all started in one of the branding workshops that we conducted. We introduced a client to the concept of brand archetypes and recommended one that would reflect the brand’s personality. There was a healthy debate/discussion around the same. It was important that everyone was convinced that it was the right fit for the brand.  In the process of arriving at a consensus, one of the tasks that we set out to do was to look at the archetypes that Indian brands fit into. Researching this was an arduous task because there was hardly any material. This is the culmination of that journey, an honest attempt to decode the archetypes of different Indian brands. Hopefully, this will help SMEs and start-ups to relate their brands to the archetypes with an Indian context. For the uninitiated, a sho...

How to Build a Family Business That Lasts for Generations A family business can be one of the strongest forms of business ownership. Family members often share trust, values, commitment, and a long-term vision. But running a business with relatives can also create unique challenges. A disagreement that would normally be a business issue can quickly become a family issue. Decisions about money, leadership, ownership, and succession can affect relationships for years. So, what makes a family business successful in the long run? The answer is not simply hard work or family unity. A lasting family business needs clear rules, professional management, good communication, responsible leadership, and proper succession planning. Here are some practical principles that can help a family business survive and grow across generations. 1. Keep Family Relationships and Business Decisions Separate One of the biggest challenges in a family business is allowing personal relationships to influence busine...

AS THE AUTHOR Maria Robinson once said, "Nobody can go back and start a new beginning, but anyone can start today and make a new end- ing." But before you can begin this process of transformation, you have to stop doing the things that have been holding you back. Here are some ideas to get you started: 1. Stop spending time with the wrong people.  Life is too short to spend time with people who suck the happiness out of you. If someone wants you in their life, they'll make room for you. You shouldn't have to fight for a spot. Never, ever beg for the attention of someone who continuously overlooks your worth. And remember, it's not the people who stand by your side when you're at your best, but the ones who stand beside you when you're at your worst who are your true friends. 2. Stop running from your problems. Face them head-on. No, it won't be easy. We aren't supposed to be able to instantly solve problems. In fact, we're made to get upset, sa...

SEO Title: 20 Simple Habits That Can Make You More Productive Every Day Meta Description: Discover 20 simple productivity habits that can help you manage your time, improve focus, reduce distractions, organize your day, and get more meaningful work done. Suggested Permalink: 20-simple-habits-to-be-more-productive Suggested Labels: Productivity, Personal Development, Time Management, Self Improvement, Success, Motivation Introduction Being productive does not mean working every minute of the day.  True productivity is about using your time and energy wisely so that you can complete  important tasks without constantly feeling overwhelmed.  Many people try different productivity apps, complicated schedules, and endless lists of tips. But productivity usually begins with something much simpler: good daily habits . You do not need to change your entire life overnight. Start with a few small changes, practise them consistently, and gradually build a routine that works for you...

 Put everthing at the stake. Be a gambler! Risk Everything because the next moment is not certain, so why bother? Why be concerned? Live dangerouly, Love joyously. Live without Fear,Live without GUILT.  Live without any Fear of HELL or any Greed for HEAVEN.  JUST LIVE.

 Helping Juinors to have a different outlook on Money and how to use is different type of Satisfaction. When i got job to the MNC it was Showtime for me. Iam looking glamourous, i can finally buy my own shoes, I got my own Phone,Own Car. You know what i am Saying? I got my own jewellery i mean i was spending it before i got it. Growing up, you an\in't had no money , so you didnt have to manage money , becuase they dont teach us this in the classroom. They teach us how to be consumer. They teach us how to take on Debt. Never teach in school how to keep money and i blew so much moneyu on fake life style that we want to live for REAL. Forget all the instagram and the glamour its Fake. What real is Investing Money. Everything i learned after 2016 is REAL and it changed my MINDSET. It changed my OUTLOOK, it shifted my focus on what it needed to be. The knowledge that i have gained is priceless. WHAT IS MONEY IN LIFE? The money is to help explore the world. The money is to learn into New...