INTERESTING GYAN

There has been so much already written about brand archetypes and this is certainly not one more of those articles. In fact, this is rather a personal discovery, one which I wanted to share with you. It all started in one of the branding workshops that we conducted. We introduced a client to the concept of brand archetypes and recommended one that would reflect the brand’s personality. There was a healthy debate/discussion around the same. It was important that everyone was convinced that it was the right fit for the brand.  In the process of arriving at a consensus, one of the tasks that we set out to do was to look at the archetypes that Indian brands fit into. Researching this was an arduous task because there was hardly any material. This is the culmination of that journey, an honest attempt to decode the archetypes of different Indian brands. Hopefully, this will help SMEs and start-ups to relate their brands to the archetypes with an Indian context. For the uninitiated, a sho...

How to Build a Family Business That Lasts for Generations A family business can be one of the strongest forms of business ownership. Family members often share trust, values, commitment, and a long-term vision. But running a business with relatives can also create unique challenges. A disagreement that would normally be a business issue can quickly become a family issue. Decisions about money, leadership, ownership, and succession can affect relationships for years. So, what makes a family business successful in the long run? The answer is not simply hard work or family unity. A lasting family business needs clear rules, professional management, good communication, responsible leadership, and proper succession planning. Here are some practical principles that can help a family business survive and grow across generations. 1. Keep Family Relationships and Business Decisions Separate One of the biggest challenges in a family business is allowing personal relationships to influence busine...

Sometimes improving your life is not about adding more things to your daily routine. It is about stopping the habits and behaviours that hold you back . We often spend years repeating patterns that make us stressed, distracted, insecure, or unhappy. The good news is that many of these patterns can be changed once we become aware of them. Here are 23 things you should stop doing to yourself if you want to build a healthier, calmer, and more meaningful life. 1. Stop Comparing Yourself With Everyone Everyone has a different starting point, background, opportunity, and journey. Instead of constantly comparing yourself with others, compare yourself with the person you were yesterday. 2. Stop Talking Negatively About Yourself Making a mistake does not make you a failure. Replace harsh self-criticism with honest reflection: What went wrong, and what can I learn from it? 3. Stop Trying to Please Everyone You cannot make everyone happy. Respect other people, but do not sacrifice your values an...

Introduction Being productive does not mean working every minute of the day. True productivity is about using your time and energy wisely so that you can complete important tasks without constantly feeling overwhelmed. Many people try different productivity apps, complicated schedules, and endless lists of tips. But productivity usually begins with something much simpler: good daily habits . You do not need to change your entire life overnight. Start with a few small changes, practise them consistently, and gradually build a routine that works for you. Here are 20 practical habits that can help you become more focused, organized, and productive every day. 1. Decide What Really Matters Not every task deserves the same amount of attention. At the beginning of your day, identify the two or three things that will make the biggest difference if you complete them. Ask yourself: “If I could complete only three important tasks today, what would they be?” Start with those tasks...

Have you ever asked someone in an organization, “Why do we do it this way?” , only to hear the answer, “Because that’s how we have always done it” ? This simple response can reveal a much bigger problem. The famous Five Monkeys Experiment is often used in management discussions to explain how organizations develop habits, traditions, and unwritten rules. The story suggests that people can continue following a behavior even after the original reason for that behavior has disappeared. But there is an important fact that is often missed: the famous story about five monkeys, a ladder, bananas, and cold water is not a documented scientific experiment in the form in which it is usually told. It is better understood as a popular management parable inspired, at least in part, by earlier research on social learning and learned behavior. Even so, the lesson behind the story is highly relevant to modern organizations. The Famous Five Monkeys Story According to the popular version of...

 1. Important people come and  go, and that's okay.  Unfortunately, the most important people in your life can become strangers overnight. Fortunately, total strangers can become the most important people in your life overnight. This process hurts, but if accepted, it serves to improve the quality and suitability of the people in your life. 2. Your diet isn't just what you eat. As you get older you realise that your diet isn't just what you eat, it's what you watch, what you read, who you follow and who you spend your time with. So if your goal is to have a healthier mind, you have to start by removing all the junk from your diet. 3. You have to let people down to be happy. You and your mental health are more important than your career, more money, other people's opinions, that event you said you would attend, your partner's mood and your family's wishes. If taking care of yourself means letting someone down, then let someone down. Your self-love must always...