๐ฏ ๐ฆ๐ฒ๐ฐ๐ฟ๐ฒ๐ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐ ๐ง๐ต๐ถ๐ ๐๐ฎ๐๐บ๐ฎ๐ป ๐๐๐ฒ๐ฑ ๐๐ผ ๐ฆ๐ฒ๐น๐น ๐ญ๐ฒ ๐๐ฒ๐๐ฐ๐ต๐ฎ๐ถ๐ป๐ ๐ถ๐ป ๐ฎ๐ฑ ๐ ๐ถ๐ป๐๐๐ฒ๐! ⏰
And What most business owners Miss! ๐ค
๐ญ) ๐ง๐ฎ๐ฟ๐ด๐ฒ๐๐ถ๐ป๐ด -๐ฏ
"๐๐ฉ๐ฐ๐ต๐ข ๐๐ฉ๐ฆ๐ฆ๐ฎ ๐๐ฆ๐บ๐ค๐ฉ๐ข๐ช๐ฏ๐ด, ๐๐ฐ๐ณ๐ข ๐๐ฆ๐บ๐ค๐ฉ๐ข๐ช๐ฏ๐ด!
๐๐ฉ๐ฐ๐ต๐ข ๐๐ฉ๐ฆ๐ฆ๐ฎ ๐๐ฆ๐บ๐ค๐ฉ๐ข๐ช๐ฏ๐ด, ๐๐ฐ๐ณ๐ข ๐๐ฆ๐บ๐ค๐ฉ๐ข๐ช๐ฏ๐ด!"
was the sound we heard even before he came into the coach.. ๐ฃ️
Every Kid in the coach listened to this and turned to see him..and they were glued to the keychains on his hand... (chota bheem resonated pretty well with them)
๐ฎ) ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ - ๐ฅณ
He picked up a spot where there were kids and had a good visiblity...
He placed the bunch of keychains there and moved..
Soon kid after kid buzzed the place and started checking the keychains...
They were joined by their parents next!
๐ฏ) ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ฃ๐ฟ๐ผ๐ผ๐ณ- ๐ซ
He came back, Parents asked for the prices..
Some bought and some didn't!
But Live sales were happening! Come on, people were seeing someone like them buy..
And these kids started flashing the lights on the keychains too! (Free marketing too)
The people on adjacent seats also asked him to bring it to their seat..they checked it and bought..
Just 25 mins, he was able to sell about 16 keychains..
S๐ผ ๐๐ต๐ฎ๐ ๐ฑ๐ผ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ผ๐๐ป๐ฒ๐ฟ๐ ๐บ๐ถ๐๐ ?
๐ญ) ๐ง๐ฎ๐ฟ๐ด๐ฒ๐๐ถ๐ป๐ด -๐ฏ
About 90% of business owners say that everyone is a customer can buy!
Come on, this is a 20rs keychain anyone can buy..
why did this guy call Chotta bheem Keychains? instead of just Keychains?
Fix on a set of audience who will benefit big on your offering! Be clear and specific on this..This solves 95% of your marketing problems!
๐ฎ) ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ - ๐ฅณ
A lot of business owners don't own a experience path which we call as a funnel.
They just try to sell thinking their product is great..it may be, but how will the customer know ?
Get the customer to experience your products/ services in different ways before you make a big sale.
(Cash on Delivery, free returns, VR products are an attempt to make this happen for ecommerce
and WhatsApp funnels, free course funnels, wfree webinars, etc are an attempt to make this happen on the online coaching space)
๐ฏ) ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ฃ๐ฟ๐ผ๐ผ๐ณ- ๐ซ
They don't show Social proof! Atleast real ones!
Show other people buy! share reviews of people, use social proof plugins, use testimonial videos..
Agree?
Share your thoughts..
#business #marketingstrategy
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