𝟯 𝗦𝗲𝗰𝗿𝗲𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗧𝗵𝗶𝘀 𝗟𝗮𝘆𝗺𝗮𝗻 𝘂𝘀𝗲𝗱 𝘁𝗼 𝗦𝗲𝗹𝗹 𝟭𝟲 𝗞𝗲𝘆𝗰𝗵𝗮𝗶𝗻𝘀 𝗶𝗻 𝟮𝟱 𝗠𝗶𝗻𝘂𝘁𝗲𝘀! ⏰

 𝟯 𝗦𝗲𝗰𝗿𝗲𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗧𝗵𝗶𝘀 𝗟𝗮𝘆𝗺𝗮𝗻 𝘂𝘀𝗲𝗱 𝘁𝗼 𝗦𝗲𝗹𝗹 𝟭𝟲 𝗞𝗲𝘆𝗰𝗵𝗮𝗶𝗻𝘀 𝗶𝗻 𝟮𝟱 𝗠𝗶𝗻𝘂𝘁𝗲𝘀! ⏰

And What most business owners Miss! 🤕

𝟭) 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 -🎯
"𝘊𝘩𝘰𝘵𝘢 𝘉𝘩𝘦𝘦𝘮 𝘒𝘦𝘺𝘤𝘩𝘢𝘪𝘯𝘴, 𝘋𝘰𝘳𝘢 𝘒𝘦𝘺𝘤𝘩𝘢𝘪𝘯𝘴!
𝘊𝘩𝘰𝘵𝘢 𝘉𝘩𝘦𝘦𝘮 𝘒𝘦𝘺𝘤𝘩𝘢𝘪𝘯𝘴, 𝘋𝘰𝘳𝘢 𝘒𝘦𝘺𝘤𝘩𝘢𝘪𝘯𝘴!"
was the sound we heard even before he came into the coach.. 🗣️
Every Kid in the coach listened to this and turned to see him..and they were glued to the keychains on his hand... (chota bheem resonated pretty well with them)

𝟮) 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 - 🥳
He picked up a spot where there were kids and had a good visiblity...
He placed the bunch of keychains there and moved..
Soon kid after kid buzzed the place and started checking the keychains...
They were joined by their parents next!

𝟯) 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳- 🫂
He came back, Parents asked for the prices..
Some bought and some didn't!
But Live sales were happening! Come on, people were seeing someone like them buy..
And these kids started flashing the lights on the keychains too! (Free marketing too)
The people on adjacent seats also asked him to bring it to their seat..they checked it and bought..
Just 25 mins, he was able to sell about 16 keychains..

S𝗼 𝘄𝗵𝗮𝘁 𝗱𝗼 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀 𝗺𝗶𝘀𝘀 ?

𝟭) 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 -🎯
About 90% of business owners say that everyone is a customer can buy!
Come on, this is a 20rs keychain anyone can buy..
why did this guy call Chotta bheem Keychains? instead of just Keychains?
Fix on a set of audience who will benefit big on your offering! Be clear and specific on this..This solves 95% of your marketing problems!

𝟮) 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 - 🥳
A lot of business owners don't own a experience path which we call as a funnel.
They just try to sell thinking their product is great..it may be, but how will the customer know ?
Get the customer to experience your products/ services in different ways before you make a big sale.
(Cash on Delivery, free returns, VR products are an attempt to make this happen for ecommerce
and WhatsApp funnels, free course funnels, wfree webinars, etc are an attempt to make this happen on the online coaching space)

𝟯) 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳- 🫂
They don't show Social proof! Atleast real ones!
Show other people buy! share reviews of people, use social proof plugins, use testimonial videos..

Agree?

Share your thoughts..

#business #marketingstrategy

STORY - CATCHING WILD PIGS

*Karl Marx once said- "Remove one freedom from every generation. Soon you will have no freedom left and no one would have even noticed."*

One day while the class was in the laboratory, a Professor noticed a young man kept rubbing his back and stretching,
as if his back hurt.

The Professor asked the young man what was the matter. The student told him that he had a bullet lodged in his back. He had been shot while fighting Communists in his native country, who were trying to overthrow his country's Government and install a new Communist regime.

Then, the student looked at the Professor and asked a strange question-

"Do you know how to catch wild Pigs ?"

The professor thought it was a joke and asked for the punchline. The young man said that it was no joke at all.

"You catch wild Pigs by finding a suitable place in the woods and putting Corn on the ground. The Wild Pigs find the Corn and begin to come every day to eat the Free food.

When they are used to coming every day, you put a fence on one side of the place where they are used to coming regularly.

At first, the Wild Pigs are scared, but when they get used to the fence, they begin to eat the corn again and you put up another side of the fence.

They get used to that and start to eat again. You continue until you have all four sides of the fence up with a gate in the last side.

The Pigs, which are used to the Free Corn, start to come through the gate to eat that Free Corn again. Then you slam the gate on them and catch the whole herd.

Suddenly, the wild Pigs have lost their freedom. They run around inside the fence, but they are caught. Soon they go back to eating the Free Corn.
They are so used to it that they have forgotten how to forage in the woods for themselves, so they accept their captivity and they are slaughtered thereafter."

The young man then told the Professor-
"That is exactly what is happening in many countries today.

The Governments keep pushing the people towards Socialism and keep spreading the Free Corn out in the form of programmes such as Free Rations, Free Electricity, Tax credits, Caste Benefits, Farm subsidies, Welfare Schemes, Free entitlements, Free medicines,
*while the people continually lose their freedom, just a little bit at a time."*

*One should always remember a simple Truth:*

*There is no such thing as a Free Lunch*

If you think that the Free Ride is essential to your way of life, then God help you when the gates slam shut !

*Most of the problems we are facing today, are because the people who work for a living are now outnumbered by those who vote for a living !*

NETWORKING - Six Degrees of Separation

 Most people underestimate the power of networking, when you meet someone new, you not only become connected to them, you become connected to everyone they know.

The concept known as “six degrees of separation” and its a fantastic way of understanding the power of networking.

Let me share an example, In a world of 7 billion people, it seems hard to believe that the Six Degrees of Separation theory says that we are all connected to each other by six or fewer acquaintances.
For example, there are, at most, six people standing between you and Tom Cruise or President Obama (or Trump if you lean that way). Hard to believe, right, but it's 100% true. Try this out and you will be amazed at the power of building networking and also amazed to see the results. Most of us fail to use the power of networking.

10 Signs You’re A True Introvert & DAMN proud of it:

There are a lot of misconceptions about introverts:

—Like they’re mysterious

—Like they’re antisocial

—Like they’re lovely

Actually

—They’re observant

—They’re emphatic  

—They’re attentive

Many cases, being an introvert can actually be an asset.

A 2008 study published in the Journal of Motor Behavior found that introverts take a longer time to process information than extroverts.

They take extra time to understand ideas before moving on to new ones.

1. They’re Good Listeners:

Introverts are naturally adept when it comes to actively listening.

We tend to be the friend or colleague you can call on when you’re upset or you have good news to share.

2. They Think Before They Speak:

We only speak when we have something to say, so there is a higher chance that we will have an impact with our words.

Side Hustle Approved

3. They’re Observant:

Introverts are especially skilled at noticing introvert qualities in others.

They can tell when a person is thinking, processing and observing, and then give them the space to do so, which makes people feel much more comfortable.

4. They Make Quality Friends:

They would rather have a few close, trusted friendships to invest their time and energy in, as opposed to a large network of acquaintances.

This quality causes introverts to be loyal, attentive and committed friends.

5. They Make Loving Romantic Partners:

Introverts crave personal space to reflect and refuel, and they can sense when their partners need space, too.

After a long day, they're here to support their partner without feeling compelled to talk about themselves.

6. They’re Thoughtful Networkers:

Being in a large group to meet & talk can be overwhelming for many — especially for introverts.

The strength in networking is not necessarily in numbers.

Aim for a handful not the entire room.

7. They’re Compassionate Leader:

An extroverted leader may be noticeable, but you may see the leader before you see the team.

 An introverted leader tend to focus on learning individual skills, passions and strengths.

Use these traits to often attention outwards.

8. They Prefer Alone Time:

Superficial chit-chatter  is unnecessary.

It becomes a mental drainer and would much rather go deep on things that truly matter.

Secretly we love when plans are cancelled.

Getting out in nature with a good book is a beautiful way to recharge.

9. They're Creative Thinkers:

An introvert’s mind takes us places – it envisions the future and dreams ever so vividly. 

Doing your best work thinking in solitude. Re-constructing surroundings and view the world with an attention-to-detail lens.

10. They DREAM BIG:

Envisioning the next 10 years with hope & glee.

There isn’t a day that goes by when you don’t catch yourself day-dreaming and get lost in the fact that anything is possible if you set your mind to it.

9 Uncomfortable Truths Every Man Must Learn

 1.  Regret is always worse than failure 

It's not the things you do, but it's the things you don't do that you’ll regret the most in life. Failure is always better than regret because, even if you fail, at least you took action. Instead of never knowing and potentially missing out on life-changing opportunities.

Go for it. Because after all, failing might sting at the moment, but you’ll get over it.

2. Reall success comes from adversity,Early success is a terrible teacher.  You’re essentially being rewarded for a lack of perseverance. 

Whereas if you learn how to deal with adversity, you build your “perseverance muscles” to handle life’s challenges.

3. Outwork everyone, Don’t worry about becoming a millionaire yet. 

Work on a craft, industry, skill, etc. Find something that adds value to people and become great at it, then you can earn the money.

“If people knew how hard I worked to get my mastery, it wouldn’t seem so wonderful at all.”

4. No one is coming to save you. 

No knight, no angel, no spiritual guide, no psychiatrist, no partner. 

You must only rely on yourself.  You can always use help now and then, but in the end, you can only rely on yourself and follow your own intuition.

5. Hair loss is inevitable, Sooner or later, there will come a day when it’s no longer possible to hide the fact that you’re going bald. 

It's nothing to be ashamed of, as every guy experiences it. 

Whether you shave it off or end up getting a hair transplant…

Recognizing hair loss for what it is, shows you are mature enough to show courage in the face of adversity and man the hell up.

6. Don’t make women the mission of your life ,Too many men believe ‘happy wife, happy life,’ is the way to live. 

Find a purpose, meaning, a vision for your future, goals, excellence, pride, and grit. This is the way to live.

7. Discipline is all you’ve got, Most men are born with zero advantages in life.

You may have a few talents, be handsome, etc… But without discipline, you won’t get anywhere. 

Self-discipline is the key.

8. Don’t watch porn

This shouldn’t even be on here… but too many guys are simpin. Gaining pleasure from watching porn is literally cucking yourself. 

Stop.

9. Life is much easier with a mentor 

Students with mentors are much more likely to advance their careers successfully. 

Who do you admire in life? Find a way to plug their advice into your ears, and listen.

22 cognitive biases you can learn in 30 seconds to make 100x better decisions

 Blind Spot Bias: 

We see everyone else's biases, but believe we don't have any.

Clustering Illusion:

We see patterns in randomness.

Optimism Bias:

Blindly believing only good things will happen to us.

Suggestibility:

Filling in the gaps of our memory with information other people told us.

Bystander Effect:

Assuming someone else will help during an emergency; not us.

Ben Franklin Effect:

We want to do favors for people we've helped before

Zeigarnik Effect:

We remember interrupted & unfinished tasks better than completed ones.

Law of Triviality:

We spend more time on trivial issues; we ignore important ones.

Tachypsychia:

We perceive time differently during stress or trauma.

Survivorship Bias:

We focus on successes but don't look at failures.

Placebo Effect:

We can perceive effects from a non-effective treatment.

Authority Bias:

We believe it if an authority figure said it.

IKEA Effect:

We value things more when we had a hand in making them.

Outgroup Homogeneity Bias: 

Our ingroup is complex & diverse; outgroups are all the same.

Stereotyping:

Believing surface-level biases about a group rather than the reality of the individuals.

Framing Effect:

We interpret the same information differently depending on context.

Zero-Risk Bias:

We prefer to stop all current, small risks completely than take an alternative that mitigates long-term risk

Gambler's Fallacy:

We believe a random event's probability is based on previous events.

Sunk-Cost Fallacy:

We don't want to change course after investing resources, even if it's clear the investment was poor.

Status Quo Bias:

We like consistency and resent disruption.

Declinism:

Our past is nostalgic, and the world has gone downhill since.

Availability Cascade:

Collective beliefs get stronger the more they're repeated.