Price psychology!
👉 Ever wondered why almost all the products that we see at the mall, app or store end with 99?
🤔 I was curious & thought of asking this to my Google guru!
🔺Known as "charm prices," prices ending in 9, 99 or 95 make items appear cheaper than they really are.
🔺Since people read from left to right, they are more likely to register the first number and make an immediate conclusion as to whether the price is reasonable.
🔺With charm pricing, the left digit is reduced from a round number by one rupees.
👉 For example: If a shirt is priced at Rs. 599/- instead of 600/-, we tend to think 5 is cheaper than 9 as being human we tend to read from left to right.
It’s a common marketing strategy used by many & we tend to fall for it too.😏
Source: Wiki
Pricing image: Janjagrosh
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