Price psychology! 99/- Rs. Strategy

 Price psychology!

👉 Ever wondered why almost all the products that we see at the mall, app or store end with 99?

🤔 I was curious & thought of asking this to my Google guru!

🔺Known as "charm prices," prices ending in 9, 99 or 95 make items appear cheaper than they really are.

🔺Since people read from left to right, they are more likely to register the first number and make an immediate conclusion as to whether the price is reasonable.

🔺With charm pricing, the left digit is reduced from a round number by one rupees.

👉 For example: If a shirt is priced at Rs. 599/- instead of 600/-, we tend to think 5 is cheaper than 9 as being human we tend to read from left to right.

It’s a common marketing strategy used by many & we tend to fall for it too.😏

Source: Wiki
Pricing image: Janjagrosh