The 6 Pillars Of Persuasive Marketing

1. Reciprocity

Definition: The tendency to "return the favor" when you're given something.
Example: Restaurant customers tip more when given a mint or two at the end of the meal.
Bonus Nugget: This works even if you don't particularly like the gift. 

2. Scarcity

Definition: The tendency to want something more when it’s in low supply.
Example: A sale that only lasts one weekend.
Bonus Nugget: 99% of the scarcity used in marketing is fake. 

3. Authority

Definition: The tendency to be persuaded by authoritative figures.
Example: Celebrities fitness instructors endorsing fitness products.
Bonus Nugget: Many sales organizations have every employee claiming to be a "vice president" or some other high ranking. 

4. Consistency

Definition: The tendency to act in a way that is consistent with how you've acted in the past.
Example: Charities asking you if you want to help whoever they help before asking for a donation.
Bonus Nugget: Writing pledges down works better than just speaking. 

5. Liking
Definition: The tendency to be persuaded by people and organizations that you like.
Example: A business whose founder is active and likable on social media.
Bonus Nugget: This is such a powerful force that it can overcome having a mediocre product. 

6. Consensus

Definition: The tendency to be persuaded by group consensus.
Example: Toothpaste companies claiming that 5 out of 6 dentists recommend their product (that's a bit of authority too).
Bonus Nugget: Highlighting good reviews is a common way to use this. 

Some closing notes:

1. These all come from Influence, a book by Robert Cialdini
2. That book is a classic, and it's definitely worth checking out

How to stay detached still while enjoying life

 1) Control your emotions

Emotional Intelligence is an underrated skill nowadays. One who knows how to control emotions can live happily. Learn about emotions Accept it and let it go

2) Focus on the conversation, not on the speaker Enjoy the moment Travel along the path But Never throw yourself on the speaker or the path Believe That you are always alone.

3) Read Spiritual Books " Detachment is the key to all happiness" The best way to practice detachment can be found in religious books. Study Reflect Practice

4) "You will die" No one lives permanent Everyone will leave your hand at some point of time Even your body will leave your soul one day Remember this You will get motivation to be deatched.

5) Seek Knowledge Knowledge removes the darkness of your life. Read Books Practise spirituality Stray Curious

If your struggling with business or life - read this.

 

The Way You Look At Life Has A Lot To Do With The Way You See Yourself.

Your outlook on life is a direct reflection of how much you like yourself. Regardless of where you have been or where you are going, your outlook on life can change for the better if you allow it to.

Perspective + Being in Control of Your Happiness – the little things that don’t matter = a more positive human being, both inside and out.

Perspective Perspective separates the winners from the losers – not just in sport but in life itself. People like this obsess over the little things that eventually take over their lives.

Letting Go Of The Little Things We keep ourselves busy with little things because we can handle them. But if our lives are built around these things, then we don’t allow ourselves time with the big things; we give ourselves no time for the most important questions life asks us

You Are In Control Of Your Own Happiness Repeat after me: I am in control of my own happiness. I am in control of my own happiness. I am in control of my own happiness.

Your life should be your main source of happiness. Don't rely on others to be happy.

Marry traditional women Not Moden Women

 Who you choose to marry is the biggest decision of your life, make sure it's done with the focus, seriousness and due diligence it deserves.

If you get it wrong it will destroy you for years, perhaps your entire life. What kind of family and children you will have.

I have married 12 years ago. Before marriage, my Brother advised that Never marry with

Teacher or Daughter of teacher

Advocate or a Daughter of Advocate,

Policewomen or Daughter of Police person.

Why....

Marrying a modern woman (feminist) = all the responsibility, no authority (slavery) + high chance of divorce and financial loss.

Marriage is a privilege, not a right. Marry traditional women. Do not fuck this up. "Give the modern woman the husband she deserves - none."

Women will not understand this because marriage is not a risk for women. In the event of a divorce, women get a bounty. The man goes to jail and has half his stuff and his children taken away. And possibly years of your life with fake cases.

The modern woman has all the rights to do whatever she wants

Go through the Link -

Gog

Source -

https://www.mensdayout.com/in-the-law/judge-asks-man-to-forget-his-wife-search-for-new-one-after-she-eloped-with-lover/

You (MEN) have all the responsibility

Go through the Link

https://www.mensdayout.com/in-the-law/husband-has-to-pay-maintenance-even-if-he-is-a-beggar-or-disabled/

You are a slave when you marry a modern woman.

https://www.mensdayout.com/in-the-social/is-gender-equality-equal-for-men/

No matter how new age your thinking is, the law does not care about you

Save men's lives. Today it's them. Tomorrow it could be your father, your son, your brother, and even you. Save men from legal slaughter.

------------------------------------

What are top traits of mediocre team members at a startup? POLL VIEWS

 

nobody is mediocre ..just on a different stage in evolution journey

PROCASTINATION

Lofty ambitions, poor execution

Only complaints no solutions!!

1. Professionalism

2. Comfort Zone

Meetings. Lots of meetings.

No confidence is product / service

Their decisions and actions tend to be restricted by internal judgment.

Work in progress status, everyday. Nothing gets released.

More interested in planning about what to do after work during work hours . Choosing Bitching , politics over work ethics .

So what if someone is a top performer and the company itself is mediocre or not treating the person properly. Isn’t he/she in this situation going to speak the same?

Saying 'the company sucks, I'm better than this, I want to quit' but saying this for more than a year.

Talking more about unnecessary things during breaks than ideas and technology. Pessimism. General negative attitude towards world and people around. Lack of energy, enthusiasm and drive. These are personal observations..Not generalising anyone..

When u have to "follow up" more than once for the same task..

- Negative energy - work status is always "blocked" due to some issue - not keen to learn (fixed mindset)

Micro management Confirmation biases Lack of clarity on leadership

Ignoring the advice of people beneth their level

Extending 30min meeting to 1hr by giving a long monologue.

lack of ownership.

Need a manager to track their work. Cannot self-audit.

Not having a sense of common purpose, more than money and status.

The work they do is only what has been asked for and nothing more.

Keep the team busy, unnecessarily!

They think they know what their doing but in the process they come to a realisation that they never did.

High on energy, high on visibility. Low on innovation, Low on outcomes.

1. Can’t handle ambiguity, need a spec for everything. 2. Enforces work hours more than they enforce getting things done. 3. Silos and departments 4. Avoiding blame even though nobody is blaming anyone.

They are mediocre because organisational goals and their personal goals are not in equilibrium,Fayol principles work in this case

Happy with how things are(Status Quo). Not asking for feedback, Not working on feedback, Not willing to go the extra mile to get things done.

Primary - not taking ownership. Which leads to lack of self drive to - continuous improvements - experimentation - evaluation - feedback - inaction and stagnation

"Why don't I tell you what my greatest weaknesses are?" he tells his prospective boss. "I work too hard, I care too much, and sometimes I can be too invested in my job."

Looks disconnected with the team, not owning assuming someone else will anyway finish it...(mere ko kya)

No ownership at all Blaming others all time Always ready with excuse Blocker in success of start up

I’d reframe this. Mediocre team members implies a non-leadership role. Early stage, EVERY person must bring own vision aligned w mission. Bare minimum: -Ship and learn -Not a 9to5 -Has own ideas -Can execute w team -Feeds off other’s ideas Mediocre ppl do opposite.

Blaming each other and not taking willing to take ownership

No control over their temper and not knowing the value of time.

13

Having a bad judgement and conforming wayy too much

-Synchronous communication e.g. more meetings. -Not trained to measure the outcomes of the actions. - listening to gut feeling rather than customers. - low shipping credence -obsessed with features because obsessed with competition and turning the product into a feature creep.

Constantly shaming someone for respecting their own work life balance and also lacking empathy.

Discipline, ownership, proactiveness And also 1. They look for problems all around rather than solution. 2. They try copy from existing players and don’t think beyond

Persistence to not give up! Sometimes it's good but sometimes it's annoying when they justify their stand blindly!

Never take initiative. Always have to be told what to do, and how.

Playing politics, insecurity, trying to prove better than others - essentially, any trait that kills team work and sets a bad culture. Larger organizations have the cushion to cover for such behaviour. At startups, it becomes acute and difficult to make progress.

When you refuse to take suggestions and speak with an authoritative tone. It's a workplace and not your ego exhibition.

1. Need a map to follow 2. Bad at asking deeper questions 3. “This is not my responsibility” attitude 4. “Bhai, I don’t know how to do this. Can you help?” 5. Can’t self-manage, need oversight 6. Not missionaries or linchpins 7. No “big ear, small focus” behaviour 8. Don’t read

I suggest focus on ‘fit’. Misfits are easier to define+identify than mediocre. Each organisation needs multiple employee personas. Many traits mentioned here are of demotivated employees; that onus should lie with the management. Perhaps make the leaders also accountable.

1. Staying for experience 2. Don’t care about mission and vision 3. Don’t self audit 4. Don’t believe in culture 5. Don’t work on up skilling 6. Never ask questions to founders 7. Wait for founders validation 8 Never do networking with industry people.

1. They work abnormally fast when their managers/boss are around, to impress them. 2. They never ask better/quality/deep question. 3. They rarely try to go deep into the roots of the work alloted to them eg: why we do this work, value of doing this work, why we use .only this way to get this work done,is there any better alternative of getting this work done providing exact same outcome

4. Most of them hang around alot with other mediocre employees during company working hrs. Also they sit overtime just to do the samework they could have done by hanging around less during working hrs. Basically they overtime just to impress. 5. They very rarely try to think on their own & believe more in copying ideas from other brands. Which isn't necessarily good everytime. 6. They rarely talk to high performing employee 7. They try to take credits of other employee in front of their managers/boss. This is what i could gather up about mediocre's till date.

Don't know, never had a startup. It is probably the same as those of non-startup businesses - a lack of initiative and accountability.

Why We Need Coach?

 

Every top performer I know of, Has a coach in the areas they're weakest at.

Getting yourself a personal coach in the area of weakness can be the best investment you will ever make. Once you realise you need help and do not need to hide your weekness and struggle. This is where Growth happen.

One of the many reason why paying for knowledge no longer require a second thought.

The hardest part for most people is ditching the ego and identifying thier weak areas. Only then can you be the perfect candidate for coaching.

I Like a word said by a trainer " I would remind people that even Usain Bolt and LeBron James have trainers. There is always something beyond our own line of sight.

One of the most hardest thing is admitting having weaknesses in the first place. When the student is ready, the teacher will appear.

A great father is a great teacher Here are five critical thinking skills you must master, so you can one day teach them to your kids

 

1. Pattern recognition Figuring out “what things have in common” Our brains are pattern recognition machines. We constantly analyze the similarities between people, events, and scenarios to make decisions. Pattern recognition is how we deduce danger. It's also how we prosper.

1a. Pattern recognition Example exercise: Say your son loves baseball. Ask: what do all the great hitters have in common? What do they all do the same? What do they do differently? When does a manager usually come out to the pitcher’s mound? Why do you think that is?

2. Reverse engineering Figuring out “what’s required” It’s nearly impossible to create anything if you can’t first picture it in your mind. Effective thinkers begin with the result in mind and work backward to determine what steps they need to take. The whole informs the parts.

2a. Reverse engineering Example exercise: Say you’re building a birdhouse. Before you begin, ask: what will we need to DO to build this birdhouse? What materials might we need? How will we get them? What instructions might we need? How will we find them? What comes first? Why?

3. Inference Figuring out “why something happened” We won’t always have all the facts. And a smart person doesn’t always need them. They’re able to analyze scattered facts and make deductions about why and how certain outcomes came to be. You can train this in your kids.

3a. Inference Example exercise: You’re driving and you see a stray dog walking along the road. Ask: how do you think the dog got there? What might have happened? What are some possible explanations, and which of those are most likely? Why is one more likely than the other?

4. Prediction Figuring out “what will happen next” Cause-and-effect runs our lives. We must constantly determine the consequences of our actions. If we can't deduce an action's outcome, we can't make beneficial decisions. And if we make bad decisions, we lead horrible lives.

4a. Prediction Example exercise: Simple thought experiments are a great way to build this muscle. What would happen if you left the lights on overnight? What would happen if you ate whatever you wanted? If you stayed up late every night? Then ask why, why, and why again.

5. Synthesis Figuring out “what’s important” As an adult you’ll need to sort through masses of information, retaining what’s relevant and discarding what’s not. Our brains are incredible, but they function best when we’re able to focus on what matters and ignore what doesn’t.

5a. Synthesis Example exercise: If you watch a movie together, can your kids determine who the main characters are? Can they summarize the plot? Ask them what the hero wants to achieve. Ask them why the villain wants to keep the hero from achieving it. Then again ask WHY.

Conclusion The world is full of data Don’t rely on schools to teach your kids how to think. Everyday events can be used to spur countless conversations about how the world works. As your children get older, scale up the difficulty. Tailor the discussions to their interests.

The above examples are intentionally common in everyday situations. You will experience them, why not use them as a chance to practice the art of thinking? Your kids will have thousands of questions about the world. Your job is to help them answer those questions on their own.